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Experts believe that Nike ad Sadness commercial flavor is no cheap jordan shoes for men t strong, it has reached a viral marketing and the effect of secondary transmission Liu Xiang injury to unexpectedly quit in the group stage, more than the national audience consternation of all whom deplored. & Nbsp; & nbsp; & nbsp; & nbsp; use as the image of Liu Xiang, sponsors, should be how to deal with this incident? The world's leading sports brand Nike's Liu Xiang night working towards the new ads appear on yesterday including this newspaper, five ci cheap jordans online ties nationwide newspaper. blitzkrieg starry night rushing the new Nike ad Liu Xiang Nike is betting on Liu Xiang's first world-class sponsors, as early as Liu Xianggang world record When you build on the progress made "12 seconds 88" ads. Liu Xiang After the game, the Nike company quickly issued a statement: "Liu Xiang is China's most outstanding track and field athletes from the 2004 Athens Olympics gold medal and broke the world record since then, he ha Cheap air jordan 12 ovo s been and will continue to bring a passion for Chinese and supporters around the world. Nike was able to work closely with Liu Xiang proud. At this time, we understand his feelings, and look forward to his comeback. "Nike's director of communications, said Zhu nearly Qian, Liu Xiang's injury before the understanding, but for Injuries lead to retire happens also unexpected. And similar statements yesterday, nearly 10 sponsors emitted. If the statement is merel Retro jordans for sale y a statement then, Nike will go further faster. Yesterday Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, the five well-known newspaper (the only newspaper in the western region selected media), Liu Xiang out of the race for the timely theme of Nike ad appears. "Love the game, love spell on all pride, love it win another one back, love to give everything. Love of glory, love frustration, love sports, even if it breaks your heart." Sensational paragraph of text, p cheap foamposites lus the bulk of Liu Xiang According to Nike in the champions "night" and also played a nice public relations war. insider involved in the "advertising blitz" memories, to retire after the incident, Nike immediately deploy staff make the new print ads. Since the advertising content is made the day before a temporary close last night 9:00 Nike's ad agency Mindshare only to the above-mentioned newspaper ads under orders, and ultimately determined to wait until th Retro jordans for sale e early hours of creative. It is said that the new version of the theme-based advertising will be devoted to outdoor media and television media. said several media advertising published cases of price, the first day of the launch of Nike cost hundreds of million. Marketing industry believe that this surprise Well I do not know how many times more than the usual advertising effectiveness. Experts interpret tragic is the best event marketing "The Nike ad is typical of event marketing. event marketing your fast, Nike's rapid response and sadness advertising, commercial flavor is not strong, in line with people's pursuit of the spirit of sport and the desire to achieve the effect of viral marketing and the secondary spread. "Chairman of Sichuan Institute of Marketing Professor Li Wei yesterday of Road . "When an event has just occurred, we think that Liu Xiang's commercial value has been seriously hurt, but after a day of observation can be found through the front of the guide, public opinion on Liu Xiang did not have a negative effect on the formation of a network to support Liu Xiang, Liu Xiang, instead of love one-sided voice behind the gold medal. "Professor Li Wei believes Sadness let Liu added points, which was bigger than his gold effect. "Moreover, Liu Xiang, test scores more than 12 seconds, no problem if the legs can break the race record. Liu Xiang's brand value still exists, attention, reputation did not decrease." Li Wei believes that in this context, corporate sponsors it expressed support for the care of Liu Xiang, beyond the utilitarian, it is possible to greatly enhance their brand image. "Sadness is more contagious than happiness." Li Wei said that if an enterprise can reverse thinking, the use of pathos and mouth infection spread reached secondary marketing purposes, you can go beyond simple endorsement value.